values & vision statement

about KCCU

KCCU is a full-service financial institution serving families for decades. Your credit union provides more opportunity than other financial institutions because it is owned and governed by the people who utilize its products and services. Every member owns a share of the credit union, and the credit union operates to promote the financial well-being of all its members.

our history

In 1941, twelve Kellogg Company employees contributed $5 each and applied for a charter, forming a credit union to serve the financial needs of Kellogg Company employees and retirees in Battle Creek. Today, KCCU has grown to serve people who live, work, worship, or attend school in West Michigan.

our vision

KCCU is a member-owned financial institution providing friendly, competent, and competitive financial services, while maintaining financial stability and promoting growth and development through mutual trust. Our vision is to provide financial opportunity, choice, and lifelong value to our members and our community.

core values

Ownership - Celebrate the unique difference that credit union members are owners not customers. Be accountable for your actions!

Collaboration - Recognize that collectively as a team we can accomplish more than we can individually.

Knowledge - Participate in continuous learning, personally and professionally. Learn all that you can about KCCU, its products and services, and the credit union industry. Be an expert in your field!

Members² - Value members, they are always the priority! We serve our external member (KCCU Members) and our internal member (a KCCU Team Member).

Integrity - Embrace professional conduct. Always do the right thing!

Respect - Encourage open & honest communication while always demonstrating respect for others.

For more information, contact a Member Service Representative at 269.968.9251 or 800.854.5421.